Amazon enters the Artificial Intelligence competition against big tech companies like Microsoft and Google with its new cloud tools aiming to help other companies generate their own chatbots and image-generation services backed by artificial intelligence.

Microsoft Corp and Alphabet Inc. Google are providing AI chatbots the products like search engines available for consumers and also they are eying another huge market such as selling underlying technology to other companies via their cloud operations.

Highlights

1. AWS will provide an AI service called Bedrock
2. Amazon will serve its client a chatbot with a different approach than Microsoft, Google
3. Servers will use a mix of Amazon’s chips and chips from Nvidia Corp.

With the help of different approaches, Amazon Web Services also jumped into the race with a suit of its own proprietary AI technologies. Looking at its rivals like Microsoft and Google, which recently launched the AI service chatbot for their products, AWS also about to launch this AI service with a different approach in the Artificial Intelligence world.

Amazon Web Services (AWS), the World’s Biggest cloud computing provider will launch the Bedrock service that will let businesses customize what is called the foundation model. It is basically the code AI technologies that perform things such as responding to queries with human-like texts or providing images from a prompt with its own data to create a unique model. The service is more likely similar to the ChatGPT creator OpenAI which offers a service to create a custom chatbot.

“It’s unneeded complexity from the perspective of the user,” said Vasi Phlomin, the Voice President of generative AU at AWS, also added, “Behind the scenes, we can abstract that away.”

The underlying servers will make use of a mix of Amazon’s own custom chips as well as chips from Nvidia Corp, the biggest supplier of chips related to AI work. As far as the latest news, the company’s supply was tight this year.

“We are able to land tens of thousands, hundreds of thousands of these chips, as we need them,” says Dave Brown, vice president of Elastic Compute Cloud at AWS, also said of the company’s custom chips. “It is a release value for some of the supply chain concerns that I think folks are worried about.”